• HOME

  • OUR WORK

  • NEWS & UPDATES

  • CONTACT

  • Blog

  • More

    Brett Zalaski Get After It 2.0_edited_ed

    Updated 2016 by Get After It Sales. Proudly created with Wix.com

    How do I think about Social Selling?

    July 12, 2016

    |

    Brett Zalaski

    One of the biggest challenges to doing something is understanding something, then starting something...and that's what I hear all the time from people in the sports business industry on Social Selling.  "I'd love to do it...I just don't know what it is, or how to do it." 

     

    For example, two weeks ago today, I moderated a panel at ALSD on Social Selling with two heavyweights in that area, Lindsey Boggs and Paul Ratner.  The feedback that I received from that panel was tremendous.  There's a real appetite for Social Selling in the sports world right now...and it will only grow once those find success with it...people just don't even know how to think about it before they even start doing it.

     

    That said, the question is not 'Do I do Social Selling or do I use traditional channels?'  This is not a binary decision.  Just like email was 10-15 years ago, Social Selling is not a newfangled thing to be done instead of picking up the phone.  Just like the phone, just like email, Social Selling are channels that allow you to engage your prospects...and the best parts about them?  It's where your potential prospects are already talking.  It's almost the definition of shooting fish in a barrel.

     

    I've spent a lot of time talking to people about Social Selling, doing my own writing on Social Selling, and looking at what those in the sports business industry are already doing.  Going forward, I will be writing a lot more about 'what to do' and 'what not to do'.  This is not the piece for that.

     

    Sales reps prospect in different ways, connect in different ways, and pitch in different ways.  Social Selling is not changing that.  Social Selling is adding ways to do all of those things in a format that, when done properly, illuminates the abilities of salespeople.

     

    Social Selling is not a 'do it' or 'don't do it' mentality.  It's a 'how do I incorporate it' mentality...and the smartest salespeople are already doing it.  What are you waiting for?

     

     

     

    Please reload

    Featured Posts

    I'm busy working on my blog posts. Watch this space!

    Please reload

    Recent Posts

    The Next Step

    November 5, 2016

    3 Ways Tottenham's Transformation Can Help Your Sales Team

    October 12, 2016

    4 Points on Objection Handling

    September 30, 2016

    Be a Better Salesperson Tomorrow

    September 21, 2016

    3 Things I Did Wrong as a Director of Sales

    September 14, 2016

    Sales Takeaways from Judd Apatow's Sick in the Head

    September 8, 2016

    The Power of Product Knowledge

    September 1, 2016

    Urgency is the Great Differentiator

    August 24, 2016

    Choose Your Own Adventure Sales

    August 19, 2016

    What can ticket salespeople learn about referrals from a small craft brewery?

    August 17, 2016

    Please reload

    Archive

    November 2016 (1)

    October 2016 (1)

    September 2016 (5)

    August 2016 (6)

    July 2016 (4)

    June 2016 (5)

    Please reload

    Search By Tags

    authenticity

    break up

    engagement

    intention

    product knowledge

    sales

    self-prospecting

    social selling

    ticket sales

    Please reload

    Follow Us
    • Facebook Basic Square
    • Twitter Basic Square
    • Google+ Basic Square